JCurve Solutions (JCS: ASX) CMO, Kate Massey, recently gave her insights into the marketing approaches she will be taking from 2018 into 2019 and which approach she won't be using.
Kate's targeted approaches for 2019 include, "focusing even deeper on driving new business through repeatable success" and a strong emphasis on high team engagement, keeping the company "fully aligned behind what we are trying to achieve as a business", and ensuring the business maintains clear goals.
Which approach has Kate chosen not to adopt in 2019? Read the full article from CMO to find out.
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